Article
Article
How Do You Help Brands Maximize Opportunities with Video Marketing?
Sticky Chapters specializes in creating video content that tells a brand’s story. During a project for Nestlé, the team realized they had much more to offer besides producing recruitment videos. We talked to owner Jessy van der Vlist about his new format that teaches companies all about video marketing.
read on
Article
How Do You Turn a Supply Chain Crisis Into a Clever Marketing Campaign?
Due to operational issues, KFC locations across the UK were forced to close their doors as they had run out of their main product; chicken! A bid in order to rebuild KFC's tarnished reputation and reassure customers came in the form of a cheeky marketing campaign.
read on
Article
How Do You Create the Smallest Artwork in the World on a Diamond?
Dutch artist Pablo Lücker has collaborated with countless brands that are looking for ways to make their products more unique. We interviewed him about what goes on behind the scenes of these collaborations, including one of his latest exciting projects; The He(art) Diamond Collection with world-renowned diamond retailer Gassan.
read on
Article
How Do You Modernize an Outdated Branding Strategy?
Men’s grooming brand Axe decided to do a total 180 on its branding strategy in 2016. From the “Axe Effect” to “Find Your Magic”, we dive into how a successful brand message became outdated, and how Axe shifted to a completely opposite approach.
read on