Revamp Your Brand's Advertising Style?
Success story
speedier than deleting spam

by Joanna Marlow
Writer
The ominous intro to Phil Collins’ 1981 hit “In the air tonight” sets in, while we see the wry face of a gorilla. Anticipation in his eyes, he takes a few deep breaths.
As the camera zooms out, we see him sitting in a recording studio as he starts playing the drum solo with incomparable devotion. The brief provided to the team who created this ad in 2007: “Eating Cadbury’s chocolate makes you feel good”.
The surreal randomness of a gorilla drumming to Phil Collins struck a chord with people across the nation. Since the first broadcast of this UK ad during the final episode of Big Brother’s 8th season, it went viral, hitting millions of views on Youtube while spawning countless parodies and remakes.


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