Take Your Event Online During a Pandemic?

Manager of The Temple of Babylon
The global pandemic has impacted us all, with lockdowns causing many companies to close down temporarily, and online businesses thriving as consumers moved to e-commerce.
According to CNBC, for 60% of all businesses that had to temporarily close down during the pandemic, the closure ended up being permanent. Obviously, not all efforts were met with success, but many brick-and-mortar companies quickly found ways to take their business online in order to stay afloat.
But what if your business model is based on physical presence, and face-to-face contact, such as dance events or trade shows? For the event industry, an online transition seemed near impossible to pull off.
Let’s take a look at how some event companies took the challenge head-on, successfully transforming the way they do business amidst restrictions and lockdowns. And if they've kept any of these new strategies post-pandemic.




