Re-engineer the Future of Footwear?
Success story
shorter than a piece of string

By Dave Bell
Writer
Everyone and their favorite rap star knows Timberland, iconic Boston-born boot company that has been around since Truman was president.
Yet, the tree logo became so well known it lost all meaning, and you'd be as likely to see their classic yellow boot worn by a dad in the garden as a rapper on stage.



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