Success story
How do you develop a marketing strategy into a tradition?
Get ready to deep-dive into the story behind De Beers, the diamond mining and trading company that became a monopoly through its emotional marketing strategy, inventing a powerful slogan that defined engagement traditions.
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Article
How Do You Modernize an Outdated Branding Strategy?
Men’s grooming brand Axe decided to do a total 180 on its branding strategy in 2016. From the “Axe Effect” to “Find Your Magic”, we dive into how a successful brand message became outdated, and how Axe shifted to a completely opposite approach.
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