Creative stories about teamwork
do is a creative platform to support, inspire and celebrate people in the creative industry. We're dedicated to seeking out new creative talent and telling their stories. People who have made great work, people who have tried new things, and people who have left their mark on the industry, and maybe beyond.
Articles
Article
How do you design a plant care app?
Mobile apps have become the go-to solution for various needs, with many niche-focused ones like plant care apps becoming super popular. Our interview with Visual Designer Charlotte Uddfors unfolds the fascinating world of app design, taking us through the creative process behind the Flori app.
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Success story
How do you pivot your business to stay relevant?
A once thriving business model can turn into an unprofitable one in no time. Welcome to the captivating journey of how Netflix, once a humble DVD rental service, evolved into the global entertainment giant we know today.
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Article
How do you ignite a trend with a down-to-earth marketing campaign?
Before vloggers capitalized on the popularity of drugstore makeup, Brand Strategist Rita Thomas remembers the challenges Walgreens faced in marketing its cosmetics department to its customers. We dive into the great success of their "Whatever makes you feel beautiful" campaign, and how its relatability ignited a huge trend.
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Article
How Do You Keep a Top-Secret Rebranding Project Under Wraps?
As telecom giants T-Mobile and Tele2 joined forces under the new name Odido, a team of 100+ creatives from 9 different agencies joined forces to make the top-secret brand overhaul a huge success. Paulus Nabbe, Creative Director of Think Yellow, looks back on the project with fondness, peeling back the curtain on the exciting experience and challenges involved.
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Article
How Do You Design an Immersive Event Experience?
Nowadays, events are all about creating multi-dimensional sensory adventures that leave a lasting impression on guests. We chatted with Marina Vitebsky and Danni Zelin, co-founders of NYC-based production company A Forest Dark about what it’s like working on huge events, such as their haunted hotel event during Halloween.
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Article
How Do You Help Brands Maximize Opportunities with Video Marketing?
Sticky Chapters specializes in creating video content that tells a brand’s story. During a project for Nestlé, the team realized they had much more to offer besides producing recruitment videos. We talked to owner Jessy van der Vlist about his new format that teaches companies all about video marketing.
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Take Your Event Online During a Pandemic?
The pandemic was disruptive for everyone, especially event businesses that relied upon physical interaction. We spoke to three companies that had to quickly adapt their processes to the “new normal”, to hear about the changes they made and where they are now.
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Creative test
see yourself?
What's your creative type? Call us biased, but we believe creativity is at the core of every good team. Creativity doesn't just mean cycling shorts and psy-trance life drawing classes. Everyone has a creative role to play, depending on what motivates you to do creative work. So, what kind of creative are you? Take this simple (but very intelligent) test - created in collaboration with author & TEDx speaker, Meta Wagner - to find out.
start testWhat's made your parents most proud?
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Success story
How Do You Re-engineer the Future of Footwear?
Everyone and their favorite rap star knows Timberland, the iconic Boston-born boot company that has been around since Truman was president. We look back at their impressive story, and how they remained on top by re-engineering the future of footwear.
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Success story
How Do You use Creativity to Turn a Failing Business into a $31b Company?
Since its launch in 2008, Airbnb has hosted more than 400 million guests. But it hasn't always been so successful. We take a look back at their impressive story, which includes twists, turns, and a whole lot of political cereal.
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Article
How Do You Complete a Larger Than Life Art Installation?
In September 2021, one of Paris' most iconic monuments, the Arc de Triomphe, underwent a transformation. For two weeks, it was wrapped up as part of an art installation, but the story of how it came to happen goes back decades.
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