Creative stories about teamwork

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create a space for creative project managers to expand their imagination, discover new ideas and share their own?

Do of course!

how do you do is a creative platform to support, inspire and celebrate people in the creative industry. We're dedicated to seeking out new creative talent and telling their stories. People who have made great work, people who have tried new things, and people who have left their mark on the industry, and maybe beyond.

Design a 3D-Printed Canal Bridge?

Six years, 4,500 kilograms of steel, and several robotic arms. We spoke to Gijs van der Velden about the ups, downs, and in-betweens of creating the Red Light District's first 3D-printed canal bridge.

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Articles

Success story

How Do You
Turn a Soda into a Personal Experience?

Coca-Cola became a household name thanks to countless strong marketing campaigns. From the “Diet Coke Break” with the hunky window washer to being credited for the modern image of Santa Claus, we dive into one of the brand’s more recent successes; the “Share a Coke” campaign.

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How to

How Do You
Create an Impactful Logo For Your Brand?

Most companies realize having a solid brand identity is just as important as having a good product. But how much thought have some companies put into their logo? Some treat it as an afterthought, while others try to cram too many ideas into it. So, we sat down with a specialist in the field to discover what exactly makes a logo impactful.

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Success story

How do you
develop a marketing strategy into a tradition?

Get ready to deep-dive into the story behind De Beers, the diamond mining and trading company that became a monopoly through its emotional marketing strategy, inventing a powerful slogan that defined engagement traditions.

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Article

How Do You
Modernize an Outdated Branding Strategy?

Men’s grooming brand Axe decided to do a total 180 on its branding strategy in 2016. From the “Axe Effect” to “Find Your Magic”, we dive into how a successful brand message became outdated, and how Axe shifted to a completely opposite approach.

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Article

How Do You
Create a Completely Different World on Each Floor of a Hotel?

Usually, a hotel’s hallways and rooms look similar. But Hotel Puerta América is the very antithesis of this. How did this hotel end up with a completely different world on each floor?

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Article

How do you
build an art piece in the desert at Burning Man?

Burning Man is a unique opportunity for global artists to elevate their art while facing extraordinary surroundings. We talked to Victor Spinelli, who erected a 24 feet tall statue in the desert.

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All articles

Take Your Event Online During a Pandemic?

The pandemic was disruptive for everyone, especially event businesses that relied upon physical interaction. We spoke to three companies that had to quickly adapt their processes to the “new normal”, to hear about the changes they made and where they are now.

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Creative test

see yourself?

What's your creative type? Call us biased, but we believe creativity is at the core of every good team. Creativity doesn't just mean cycling shorts and psy-trance life drawing classes. Everyone has a creative role to play, depending on what motivates you to do creative work. So, what kind of creative are you? Take this simple (but very intelligent) test - created in collaboration with author & TEDx speaker, Meta Wagner - to find out.

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What have you done that would make 10 year old you think you're actually cool?

Success story