Success story
Success story

How Do You Turn a Soda into a Personal Experience?
Coca-Cola became a household name thanks to countless strong marketing campaigns. From the “Diet Coke Break” with the hunky window washer to being credited for the modern image of Santa Claus, we dive into one of the brand’s more recent successes; the “Share a Coke” campaign.
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Success story

How do you develop a marketing strategy into a tradition?
Get ready to deep-dive into the story behind De Beers, the diamond mining and trading company that became a monopoly through its emotional marketing strategy, inventing a powerful slogan that defined engagement traditions.
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Success story

How Do You Re-engineer the Future of Footwear?
Everyone and their favorite rap star knows Timberland, the iconic Boston-born boot company that has been around since Truman was president. We look back at their impressive story, and how they remained on top by re-engineering the future of footwear.
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Success story

How Do You use Creativity to Turn a Failing Business into a $31b Company?
Since its launch in 2008, Airbnb has hosted more than 400 million guests. But it hasn't always been so successful. We take a look back at their impressive story, which includes twists, turns, and a whole lot of political cereal.
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