Article
How do you ignite a trend with a down-to-earth marketing campaign?
Before vloggers capitalized on the popularity of drugstore makeup, Brand Strategist Rita Thomas remembers the challenges Walgreens faced in marketing its cosmetics department to its customers. We dive into the great success of their "Whatever makes you feel beautiful" campaign, and how its relatability ignited a huge trend.
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Article
How Do You Keep a Top-Secret Rebranding Project Under Wraps?
As telecom giants T-Mobile and Tele2 joined forces under the new name Odido, a team of 100+ creatives from 9 different agencies joined forces to make the top-secret brand overhaul a huge success. Paulus Nabbe, Creative Director of Think Yellow, looks back on the project with fondness, peeling back the curtain on the exciting experience and challenges involved.
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Article
How Do You Design an Immersive Event Experience?
Nowadays, events are all about creating multi-dimensional sensory adventures that leave a lasting impression on guests. We chatted with Marina Vitebsky and Danni Zelin, co-founders of NYC-based production company A Forest Dark about what it’s like working on huge events, such as their haunted hotel event during Halloween.
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