Turn a Soda into a Personal Experience?

Coca-Cola became a household name thanks to countless strong marketing campaigns. From the “Diet Coke Break” with the hunky window washer to being credited for the modern image of Santa Claus, we dive into one of the brand’s more recent successes; the “Share a Coke” campaign.
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Success story

How do you develop a marketing strategy into a tradition?
Get ready to deep-dive into the story behind De Beers, the diamond mining and trading company that became a monopoly through its emotional marketing strategy, inventing a powerful slogan that defined engagement traditions.
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Article

How Do You Modernize an Outdated Branding Strategy?
Men’s grooming brand Axe decided to do a total 180 on its branding strategy in 2016. From the “Axe Effect” to “Find Your Magic”, we dive into how a successful brand message became outdated, and how Axe shifted to a completely opposite approach.
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