Men’s grooming brand Axe decided to do a total 180 on its branding strategy in 2016. From the “Axe Effect” to “Find Your Magic”, we dive into how a successful brand message became outdated, and how Axe shifted to a completely opposite approach.

Usually, a hotel’s hallways and rooms look similar. But Hotel Puerta América is the very antithesis of this. How did this hotel end up with a completely different world on each floor?

Burning Man is a unique opportunity for global artists to elevate their art while facing extraordinary surroundings. We talked to Victor Spinelli, who erected a 24 feet tall statue in the desert.

Six years, 4,500 kilograms of steel, and several robotic arms. We spoke to Gijs van der Velden about the ups, downs, and in-betweens of creating the Red Light District's first 3D-printed canal bridge.