You can maximize the impact of advertising campaigns by making them so unique that people will want to share them. A great example of a clever viral campaign is the gingerbread cars from the “Sweetest Ride” campaign by global car rental company SIXT.

Dutch artist Pablo Lücker has collaborated with countless brands that are looking for ways to make their products more unique. We interviewed him about what goes on behind the scenes of these collaborations, including one of his latest exciting projects; The He(art) Diamond Collection with world-renowned diamond retailer Gassan.

Coca-Cola became a household name thanks to countless strong marketing campaigns. From the “Diet Coke Break” with the hunky window washer to being credited for the modern image of Santa Claus, we dive into one of the brand’s more recent successes; the “Share a Coke” campaign.

Most companies realize having a solid brand identity is just as important as having a good product. But how much thought have some companies put into their logo? Some treat it as an afterthought, while others try to cram too many ideas into it. So, we sat down with a specialist in the field to discover what exactly makes a logo impactful.